Chasing the algorithm is running in circles. Post, tweak, repost, study the analytics, change the hook, chase the feed. Motion that feels like progress and produces almost none. You have watched people do this for two years and end up exactly where they started, only tired.
The algorithm is a treadmill. You sprint. You sweat. You do not move.
Engagement is not enrollment. Likes are not leads. And here is the part the $30,000 man will never put on a slide: the platform itself is built to keep the viewer watching the next video - not to let them leave to your offer. You are paying a stranger to help you fight the machine at the one thing the machine is best in the world at.
His answer to all of this is to sell you a faster treadmill. There is a smarter way - and it is the exact opposite of everything he is pitching from the front of that room.